Do you know what the Manufacturer Suggested Retail Price (MSRP) is? I hope so, but if not, it’s the imaginary, wishful thinking value for which a manufacturer says a product could probably be sold… ideally, like without any recessions and Euro crises and such.
Here’s what happens all the time here in Austria (and maybe throughout Europe, who knows) – Furniture store x, for example, has a couch. The price for that couch is, say, 1000 Euro. This is what you have to pay to get the couch. This has been the price since the couch arrived in the store. Above the couch, hanging from the ceiling, is a sign that says “-34%” which makes you think it is on sale. But, no… the price is already 34% less than the MSRP. Now you get a leaflet advertisement in the mail that says “up to 40% off all brand X furniture all next week.” So you go to the store, thinking that this is a sale of up to 40% off the price they have listed all year – why else would there be a time limitation, right? But, no… the price is 1000 Euro and, see the sign, sir? It is 34% off already, so what more do you want?
What I want, dickhead, is a real sale where the price you had posted all year is the price you take the sale percentage from!
jacksaundersvienna 